The REACH Consumer Spending Index – Mean and Median Transaction Value tells you what categories consumers spent the most money on in 2021.
Key Takeaway: Where and When does your category fit in people’s lives? What is the seasonality of consumer spending and how might we leverage the wisdom of big data to help us plan our product launch, business development, marketing strategy and implementation? The REACH Consumer Spending Index helps to answer these questions.
Categories: Data Table
Country: NIGERIA
Cities: Lagos, Abuja, Enugu, Kaduna, Akure, Jos, Port-Harcourt, Benin, Ibadan, Zaria.
Format: XLXS file
List of Categories:
Airtime, Bills & Utilities
Borrowing and Lending Activity
SME Business Expenses
Clothing
Education
Electronics
Entertainment
Faith and Charity
Betting
Gifts and Family
Grocery
Health and Wellness
Housing
Online Shopping
Personal Care
Restaurants
Savings and Investments
Transport
Weddings
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