Where The Money Goes – NIGERIA

$500.00

What is the seasonality of consumer spending and how might we leverage the wisdom of big data to help us plan? When was money flowing freely and when did things get tight in 2021? Find the answers to these questions in the REACH Consumer Spending Index.

Category:

What is the seasonality of consumer spending and how might we leverage the wisdom of big data to help us plan? When was money flowing freely and when did things get tight in 2021? Find the answers to these questions in the REACH Consumer Spending Index.

Key Takeaway: Consumers were more likely to spend at the beginning of the year than at the end. Q1 was the quietest, but arguably the most valuable quarter of 2021. There is a Q3 effect and it’s not what you think. To leverage these and other lessons for your category, click the link below to purchase the full report and data tables.

Categories: Special Feature

Country: NIGERIA

Cities: Lagos, Abuja, Enugu, Kaduna, Akure, Jos, Port-Harcourt, Benin, Ibadan, Zaria.

Format: Zipped (PDF and XLSX files), 67 pages

Table of Content:
Introduction
Data Sourcing & Methodology
The REACH Consumer Spending Index
The Relative Participation Rate
The Share of Monthly Wallet
Transaction Activity
Transaction Value
Comparative Category Analysis
What can we learn from 2021 trends?
Appendix – Category Breakdown

List of Tables & Figures:
Table 1: Relative Participation Rate
Table 2: Quarterly Consumer Prioritization in 2021
Table 3: Share of Monthly Wallet – Median Expenditure
Table 4: Transaction Activity – Average Monthly Frequency
Table 5: Transaction Activity – Median Monthly Frequency
Table 6: Transaction Value – Average Monthly Expenditure
Table 7: Transaction Value – Median Monthly Expenditure
Table 8: Airtime, Bills & Utilities
Table 9: Borrowing and Lending Activity
Table 10: SME Business Expenses
Table 11: Clothing
Table 12: Education
Table 13: Electronics
Table 14: Entertainment
Table 15: Faith and Charity
Table 16: Betting
Table 17: Gifts and Family
Table 18: Grocery
Table 19: Health and Wellness
Table 20: Housing
Table 21: Online Shopping
Table 22: Personal Care
Table 23: Restaurants
Table 24: Savings and Investments
Table 25: Transport
Table 26: Weddings
Graph 1: Relative Participation Rate
Graph 2: Share of Monthly Wallet – Median Monthly Expenditure

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