Consumer Spending Index – Relative Participation Rate – NIGERIA

$150.00

The REACH Consumer Spending Index – Relative Participation Rate tells us what percentage of the transacting population had a transaction during a certain period in each of our 19 categories.

Category:

The REACH Consumer Spending Index – Relative Participation Rate tells us what percentage of the transacting population had a transaction during a certain period in each of our 19 categories.

Key Takeaway: Where and When does your category fit in people’s lives? What is the seasonality of consumer spending and how might we leverage the wisdom of big data to help us plan our product launch, business development, marketing strategy and implementation? The REACH Consumer Spending Index helps to answer these questions.

Categories: Data Table

Country: NIGERIA

Cities: Lagos, Abuja, Enugu, Kaduna, Akure, Jos, Port-Harcourt, Benin, Ibadan, Zaria.

Format: XLXS file

List of Categories:
Airtime, Bills & Utilities
Borrowing and Lending Activity
SME Business Expenses
Clothing
Education
Electronics
Entertainment
Faith and Charity
Betting
Gifts and Family
Grocery
Health and Wellness
Housing
Online Shopping
Personal Care
Restaurants
Savings and Investments
Transport
Weddings

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