Discover your Spending Personality with the FACESTM test
FACES - The 5 Spending PersonalitiesTM
TYPE 1
Familiarity
TYPE 2
Affirmation
TYPE 3
Carefree
As long as what they buy does the job for right now, they are happy campers. Carefree spenders avoid stress. Just tell them the parameters and leave them alone. They want to put things in their shopping baskets without thinking too hard about it. They do not enjoy making lists. They are driven by their emotions and will often see shopping as a positive form of stress-release. They don’t think too much about it. They are not necessarily loyal to a brand, but are loyal to whatever gets the job done right now.
TYPE 4
Economists
TYPE 5
Social
Why FACES® matter
FOR INDIVIDUALS
Discover who you are, what makes you happy and the ways money matters to you.
Align your spending to the products and services that uniquely serve your core motivations and meet your personal goals.
Have honest, fruitful, and enlightening conversations about money with those that you love.
Discover how your spending personality can drive your career decisions and money management outcomes.
Discover how your spending personality can enhance growth and development in your romantic relationships.
Identify and avoid the triggers that often lead you to bad financial decisions.
FOR COMPANIES
People hate ads. Stop advertising to them; listen to them.
Address what’s most important to your customers – who they are, what they value, and what makes them fulfilled.
Build contextual and human-centered strategies and products that speak specifically to unique consumer types.
Discover who you are, what makes you happy and the ways money matters to you.
Create shared value between you and your consumers in a way that is authentic and drives repeat business.
It’s a privilege when customers spend their hard-earned cash at your business. Get the insights to help you meet and exceed their expectations.