Engage with our Community via REACH Editorials
FACES - The 5 Spending PersonalitiesTM
TYPE 1
Boss Moves
Boss Moves features advice for entrepreneurs on diverse aspects of running a business. It is also a chance to hear from young entrepreneurs in our community who have been running a business for at least 18 months.
TYPE 2
Spending Insights
Spending insights features lessons we can all learn from how people – countries, genders, income brackets, age brackets – in Africa are spending their money. It is packed with strategies and street hacks to save money, stretch money, or elevate your home life.
TYPE 3
The Mentor
The Mentor mimics a mentor figure giving advice on a career topic mimicking a big brother or big sister tone.
TYPE 4
Just Like You
This highlights stories from our user community. It shows our users that someone just like them had an issue and used some aspect of the REACH ecosystem to find a solution.
TYPE 5
Gentle Reminders
Many young Africans are dealing with a lot, and they can be hard on themselves. Gentle reminders are just that – a gentle reminder to take a breath, evaluate the progress they have made from a fresh perspective, and use this as fuel to take on the challenges that lie ahead.
TYPE 6
How To Make
How To Make provides practical tips, wisdom and directions for increasing productivity- whether at home or at the office. Think of this as a DIY toolkit for our community that provides resources, guides, and instruction manuals to help them troubleshoot, solve problems and achieve results on their own.
TYPE 7
How To Manage
How To Manage provides members of our community with strategies, tactics, tools and perspectives on making the most of the people, time, finances, and relationships (work and personal) they have at their disposal to live full lives.
TYPE 8
Love & Money
This editorial is focused on exploring love – dating, marriage, family, friends – and its many possible money components.
Why EDITORIALS matter
Editorials allow us to create opportunities for meaningful, high-impact one-on-one engagements with our community.
We send a range of editorials to inform, entertain, and encourage the REACH community.
That is why we design entertaining, educational editorials to simplify key lessons and engage our diverse community of different ages, nationalities, gender and income brackets.
Given the key role that mindset plays in enabling people to set and achieve goals, editorials are core to our mission.
We understand individuals might find existing financial literacy and career development content boring, obscure, or out of touch.